Book Promotion Video Ideas
TikTok’s algorithm is what sets it apart from other social media platforms, and understanding how it works is crucial to effectively using the app to promote books https://thewinport.com/. Here are the key factors that influence TikTok’s recommendations:
Not utilizing the platform’s features: TikTok has a variety of features like stitching and duetting that can help you create unique and engaging content. Be sure to explore all the features available to you.
Plucked straight from USA Today bestselling author J.J. Hebert’s personal book PR & marketing plan, the services below are geared toward authors looking to gain exposure and increase sales. Our full-service book publicity campaigns consists of three months of aggressive online PR and marketing through various forms of media. Below is what you can expect to receive from MindStir Media, the best among book marketing companies…
Jennifer Vance is a publicist at Books Forward, an author publicity and book marketing firm committed to promoting voices from a diverse variety of communities. From book reviews and author events, to social media and digital marketing, we help authors find success and connect with readers.
Book Launch Promotion Ideas
Customers love free samples—whether that’s tiny portions of a new frozen pizza at the supermarket or an excerpt of your novel! Consider offering a portion of it—one or two chapters, the first five pages, etc.—as a freebie for new readers. You can use a site like Bookfunnel to upload the excerpt and create a landing page where interested readers can download it. Be sure to include an option for them to sign up for your newsletter as well so that you can continue reaching out through drip campaigns and follow-ups that will keep your book in their mind.
Facebook Ads is one platform that can get you a lot of interest for very little money. All you need to do is target the right audience and be creative with your ads, and for the price of a latte a day, you can reach a relatively broad audience. You can use creative analytics to track which characters and locations resonate most with your audience, allowing you to improve your ad strategy for better results. One way to really entice Facebook users to click on your ad is to advertise a character or a cool location from your book. You have probably seen those ads for Facebook games, where there is a fierce warrior fighting demons – the reason that appeals to many people is that they become interested in the character first, leading them to wanting to learn more or to virtually become that character. For example, if your story places your characters in an old castle, find photos of old castles and use that as the ad image. Then use an ad headline like this: “Castle built in 1456 now inhabited by Sarah and her new beau Patrick.” In the description, tell a little about the castle and include a call-to-action (CTA) like “Read what happens at Patrick’s Castle.” Do the same with your lead character or a few of your characters, and you’ll get people following their natural inquisitive nature wanting to read your book!
Have you ever gone for a stroll around a pond and enjoyed looking around at the nature? If not, find a pond near you and give it a try. Now imagine a short page or two with some illustrations or photos set up about every 10 feet. With some inexpensive posts and a piece of extra wood or a clipboard, you can prop up pages of your story to give other pond visitors something fun to engage with as they enjoy the nature around them. This can work in parks, down public streets, or other areas that get foot traffic. Be sure you get permission to post your story, and make sure it’s appropriate for a general audience.
Want to really catch readers’ eyes? Make a movie trailer! Help viewers imagine your characters and story with some fun voiceover and eye-catching images. There are many online tools you can use to make a trailer on your own, or you can hire a professional to do a video for you. One tool you can use to make your own is Doodly. With their pre-made doodle video clips, you can quickly make a simple video that shows people and scenes doing various things that go along with your story. Another tool is VideoStudio.
Our handpicked selection of unique book launch ideas combines the best of traditional author event planning with cutting-edge promotional strategies. These successful book launch techniques are designed to engage readers on multiple levels, from sensory experiences to interactive digital campaigns. By implementing these innovative approaches, you’ll attract more attendees to your launch and lay the groundwork for long-term sales success.
Children’s Book Promotion Ideas
💰 PAID UPGRADE: Hire a publicist to write and send out press releases for you. (My own publicist got me more media coverage in 2 weeks than I got in a whole year of sending out press releases myself!)
Search engine optimization (SEO) helps sites like Google understand your website and its purpose so it can drive relevant organic traffic. You’ll get more traffic and better rankings if you blog on your own domain than if you just post on other sites or social media platforms.
By exploring these unique marketing channels, authors can expand their reach and effectively promote their children’s books. School visits and author events provide an excellent platform for direct engagement with the target audience, while collaboration with PTAs/PTOs can enhance the visibility and success of these endeavors.
Creating a brand identity through product line expansion and targeting ideal customers helps authors differentiate themselves in the competitive children’s book market. By offering additional products and understanding the needs of their audience, authors can establish a distinct brand that resonates with both children and caregivers.
💰 PAID UPGRADE: Hire a publicist to write and send out press releases for you. (My own publicist got me more media coverage in 2 weeks than I got in a whole year of sending out press releases myself!)
Search engine optimization (SEO) helps sites like Google understand your website and its purpose so it can drive relevant organic traffic. You’ll get more traffic and better rankings if you blog on your own domain than if you just post on other sites or social media platforms.
Instagram Book Promotion Ideas
To incorporate hashtags into your Instagram posts, first identify the trending hashtags and ways to publish photos relevant to these hashtags. For instance, look at this list of popular hashtags. Think of ways to publish content related to your book with popular hashtags.
Format: Post and StoriesDevelop a unique hashtag related to your book or writing process. Encourage your followers to use it when they post about your book. This can help create a community around your work and make it easier to track related posts.
Collaborating with other authors can help you reach a broader audience. Consider hosting an Instagram Live event with another author in your genre, where you can discuss books and writing tips, and answer fan questions. This cross-promotion helps both of you grow your follower base.
Format: Instagram Live or StoriesStart a virtual book club where you and your followers read and discuss your book together. Use Instagram Live, Stories, or a dedicated hashtag to facilitate discussions and engage with your readers.
To boost an Instagram post means to promote it with paid advertising, increasing its reach and visibility to a wider audience beyond your existing followers. You might try spending $15 to boost a post and see what comes of it. One effective strategy is boosting a post that contains a lead magnet, which can increase the number of subscribers to your author email list. Note that boosting posts isn’t a mandatory strategy to increase followers and engagement, but it can be a helpful promotional tool if you have a marketing budget.
