Google Analytics is a powerful analytics tool that gives you real-time insight into your website’s performance and visibility in search. It shows what keywords people are searching to land on your site, your bounce rate, and other important metrics for improving your search ranking. WordStream’s Free Keyword Tool provides recommended target words and phrases to incorporate into your SEO strategy.
Ways to Increase Traffic to Your Website
This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. One key advantage of Serpstat is its batch analysis capability. You can analyze multiple domains or keywords at once, making it a better fit if you’re managing multiple projects. You could analyze one of your competitor’s websites to see where they’re getting their backlinks from.
Moz Link Explorer
Marketers and SEO professionals use it to conduct technical SEO audits and discover site-wide issues. See what SERP features are surfacing in the results for a given keyword to better SEO Anomaly understand the likelihood of getting an organic click versus aiming for inclusion in SERP features. Since its launch in 2016, Keyword Explorer has been a powerful asset for digital marketers aiming to boost organic search visibility. We are constantly expanding our dataset and adding new features to help you stay ahead of the competition.
Unlike Google Analytics, Bing Webmaster Tools only focuses on organic search. See how your website stacks up relative to SEO best practices, depending on whether it’s your desktop or mobile version, with Mobile-First Index Checker. Conduct local searches using Google Search or Google Maps with Brightlocal’s Local Search Results Checker.
Amazon Keyword Tool
- The GoSEO Product Optimizer is a Shopify app that has a free plan and works within your Shopify admin.
- It provides solid SEO features with good data quality at half the price of many competitors.
- BrightLocal’s reporting is detailed but easy to understand, making it a good fit for agencies managing multiple clients or businesses with several locations.
- Moz Pro also garners a lot of recognition as one of the top paid SEO tools because it pulls together multiple capabilities into an all-in-one suite.
- For growing businesses or agencies, tools allow you to manage dozens of websites or campaigns without getting lost in manual work.
Jasper AI has quickly made a name for itself as a marketing-focused content creation powerhouse. Unlike SurferSEO, which zeroes in on optimization, Jasper helps you create a wide range of content—from blog posts to social media to landing pages. Enter any site to see an instant competitive analysis, including a list of your top SERP competitors and keyword & content opportunities.

